I got this from another site, ityowyow…great insight…
The People’s Choice
When Gap released their new logo last week, fans of the retailer were enraged. Gap saw the design as an opportunity to grow and a chance to take themselves in a new direction, but customers were not ready to let go of the classic. Almost instantly, bloggers, Facebookers, and writers based the new logo resembling bad clip art.
Today, they caved and ditched the new look. As their president put it, “All roads were leading us back to the blue box.”